-
It includes a calculator for determining how much revenue, value per click, and return on investment marketers get from various kinds of mobile ad actions, such as clicks to call a business or even in-store visits.
FORBES: What's A Mobile Ad Worth? Google Would Love To Show You
-
Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).
FORBES: Another Reason To Keep Using Google Fuels A Run To $675
-
While display advertising revenue declined again this quarter, search advertising revenue increased marginally, driven by higher revenue per search and high click-through ratios.
FORBES: Yahoo Could Hit $18 If Thompson's Plans Show Results
-
There are many small and mid-sized businesses generating advertising revenue, pay-per-click, from their YouTube channel.
FORBES: Google's YouTube Introduces Paid Content Subscriptions
-
By 1997 the two camps were stumping for the new value gospel, based on price-per-eyeball, price-per-click, price-per-lifetime-customer-revenue, and EBE (earnings before expenses).
FORBES: Slaughter Of Innocents
-
For Google, whose revenue mainly comes from pay-per-click ads, a focus on in-stream ads would be a new tactic.
FORBES: Magazine Article
-
Google missed both its revenue and earnings targets after cost-per-click (CPC) or money that marketers pay Google when Websurfers click on its search ads decreased for the first time in two years despite record U.S. online commerce during the holiday season.
FORBES: The Problem With Google
-
For example, if you spend more money on pay-per-click ads today, how much revenue will come next quarter?
FORBES: The CEO's New Secret Weapon: The Chief Revenue Officer
-
The number of searches conducted on PC-alternatives like mobile phones and smartphones can lead to higher click-through rates, thereby driving revenue per search.
FORBES: Even With Bing-Quality Searches, Yahoo Goes To $19
-
Revenue, based on cost-per-impression or cost-per-click metrics, is split between Google and developers.
FORBES: Magazine Article