But now Reveille will test its hit-making chops with an original series, not an import.
Reveille is mum about the project, but rumor has it the show will star ordinary folks tracking celebrities.
So Ben Silverman, founder of production house Reveille, is in, and NBC entertainment president Kevin Reilly is out.
Silverman spoke with Forbes.com about Reveille's strategy, the key to successful remakes and the allure of his latest series.
She liked Reveille's expertise in buying and selling shows overseas and its ability to package them with marketing and merchandising deals.
"What we want to do is catch someone who has gone belly-up but is going for it again, " says Howard Owens, a managing director of Reveille.
Reveille is now one of 28 production companies owned by Shine, yet Murdoch put Reveille's distribution chief, Chris Grant, in charge of Shine's entire distribution operations.
Reveille hopes that expanding its offerings to the Web will provide new opportunities to partner with big marketers that are reluctant to participate in reality-TV fare.
The display started at 1815 GMT on Wednesday at Scatcherd Park in the town and when the final rocket was launched the Last Post was played followed by Reveille.
Consider Microsoft 's (nasdaq: MSFT - news - people ) MSN, which struck a flashy deal with producer Ben Silverman of Reveille, the company behind The Office and Ugly Betty, last year.
Working with companies like Reveille, Telemundo, Dots and Bag of Misfits, Paula and Infusion Development have developed a search tool that will power a Web-based casting process for reality and scripted TV and Web series, as well as advertising and anything that requires unique individuals on any screen.
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