The reason is that the returns would be small and not worth risking our credibility for.

FORBES: Johan Andresen of Ferd on Social Entrepreneurship

It relates to the returns the industry delivers: investors have more reason to complain about private equity than do voters.

ECONOMIST: Private equity

For Roudebush, who has worked with senior executives at companies as diverse as Google, Bacardi and HSBC, the reason for such large returns is clear: leaders cast a long shadow.

FORBES: Executive coaching - another set of clothes for the Emperor?

Guess what the number one reason for returns is?

FORBES: In Praise Of The Pivot: Why-And How-To Change Course

The core reason for customer device returns at Cincinnati Bell was poor user experience.

FORBES: Improved Android User Experience Saves Half A Million Dollars

The bad reason is that it offers a sniff of yield in a world where returns are hard to come by.

ECONOMIST: Buttonwood

There is no reason to hamstring businesses launched by those in the higher tax brackets with exorbitant required returns to break even.

FORBES: Capital Gains Tax is an Economic Monkey Wrench (2012)