Together, the two decided to marry their intimate knowledge of retail, fashion and business to launch Gilt Groupe in 2007.

FORBES: Launching A Fashion Site

The selection process puts socially defined characteristics, such as the outsized reputation of an executive like Mr Dimon, ahead of relevant practical skills and experience (Mr Dimon had little knowledge of retail banking or credit-card operations, two of Bank One's biggest and, in the second case, most problematic businesses).

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With perseverance and a strong knowledge of the retail industry, they convinced iconic designer Zac Posen to be the first designer to come on board.

FORBES: Launching A Fashion Site

Do your retail associates have in-depth knowledge about your products?

FORBES: Making Promises, Keeping Promises: Building Brands Through Customer Experience

By the second half of the year, Samsung will possess a significant retail presence tailored to its own devices and staffed with sales associates with greater knowledge of its products.

FORBES: Samsung Shakes Up North American Retail. Microsoft Should Take Note.