Write and speak in terms of results, not execution, when presenting your idea.

FORBES: Careers

"Our third quarter results reflect the successful execution of our strategy to utilize our broad global capabilities to enhance our market position, generate growth, and improve margins, " said Lesar.

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However, an appeal was launched and the families were given a stay of execution pending the results of the latest inquiry.

BBC: Building work at a travellers site in Newent

As for the Dean Witter deal, the results may have been the fault of poor execution under Mr Purcell.

ECONOMIST: Morgan Stanley

The company spent months designing and building the content, in addition to hundreds of thousands of dollars in execution, only to see diminishing results.

FORBES: Click Here for a Social Media ROI