Over the years, survival rates have improved as a result of more accurate imaging studies and better anaesthetic and operative techniques.

BBC: NEWS | Health | Medical notes | Conjoined twins

"(I)t is not clear that the proposed diagnostic changes will result in a more accurate diagnosis, " the study's authors write.

CNN: STORY HIGHLIGHTS

The result is a more lifelike and accurate sound presentation for the listener.

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The result is more confidence in increasingly less accurate testimony.

WSJ: Jonah Lehrer on Memory, Witnesses and Crime | Head Case

For example Tony Schwartz from The Energy Project has shown that when we take rest seriously we will almost certainly get much more done, our work will be of a higher standard, our thinking will be more accurate, and as a result our incomes are likely to rise.

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Whereas analog measurement--in the form of slide rules, micrometers and electronic meters--increasingly hit a wall because of the limitation of human beings to capture the result, digital could just keep on getting more and more accurate.

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For a sizable majority of people, these assumptions and recommendations will be accurate and should result in a better click-through rate and ultimately more revenue.

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