Although America is considered over-banked, bank mergers have restricted real choice to almost nothing in most states.

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Unless companies, governments and individuals do something, the internet we know is likely to become ever more restricted - taking choice and control away from users and putting more power in the hands of those who would limit access to information.

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First, choice has always been restricted by industry, yet no one objected to the far smaller portion sizes common in the 1980s or lobbied for the freedom to supersize.

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So although the Enterprise Act gives him discretionary powers to adjudicate on whether a media takeover restricts plurality or choice for consumers in an excessive way, he restricted his discretion by doing nothing that was not approved by Ofcom.

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"If they're not restricted in what they can do and there's no consumer protest, people could lose their freedom of choice, " he says.

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