As the next generation of business leaders, buyers and customers evolve, a social business will be mostly defined by its ability to be responsive to customer demands .

FORBES: Social Business And The Next Generation

Increasingly, the federal government and many state governments are demanding greater efficiencies, cost reductions and more data on outcomes from colleges and universities further complicating the ability of those institutions to be flexible and responsive to the constantly changing outside world.

FORBES: Is College Worth It?

While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences.

FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'