Sears, for example, has developed a response model based on weather, e.g. targeted emails on window AC units during a heat wave targeted at relevant zip codes 3-5 days after a heat wave.
Google and Asus have a window of opportunity, as Apple, Amazon and other tablet manufacturers consider their response to this high-powered, low-priced market disruptor: the worst thing they could do would be to fail to meet demand during that window.