One thing that will separate the winners from the losers is intensity of response.

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While many industry observers were surprised at the size and intensity of consumer response to the Netflix price change in July, it might be just as surprising that consumers still appear to be angry.

FORBES: Netflix Buzz Just As Negative Three Weeks After Price Change

The risk is the intensity of the response...

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Moreover, it can reportedly "reprogram the steering ratio and amplify the intensity and quickness of the steering response" to keep motorists safe, but there's no word on whether or not a retinal scanner add-on will be available to automatically adjust user preferences depending on which driver hops in the seat.

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Unlike almost all competitive products that use only one sensor to 'read' the body, BodyMedia's monitors incorporate temperature, heat flux, galvanic skin response and 3-axis accelerometer sensors to get accurate measurements of calorie burn, exercise intensity and sleep patterns that affect weight as well as health.

ENGADGET: BodyMedia's CORE 2 armband tracks your health, or lack thereof

The intensity of the side effects reflected both the patients' level of disease as well as a dramatic response to the therapy, Dr. Brentjens said.

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