GE, on the other hand, decided to focus on one turbine size that met the needs of markets where tight spaces were not a constraint and devoted resources to optimizing the efficiency of that turbine model.

FORBES: Payoffs From GE's Innovation Platform

Stage two is about optimizing use of resources and has potential for a much larger payoff than achieving efficient compliance with regulations.

FORBES: Four Steps to Improving Profits through Sustainability

The usage on desktop is declining and Facebook is going to spend a major chunk of its resources in optimizing its business model on mobile platform.

FORBES: Facebook Survives Earnings Scrutiny With Ad Growth And Expansion Efforts