On the technical front, the shares are staring up at resistance from their 10-week and 20-week moving averages, which have pressured the equity steadily lower since August 2007.

FORBES: Magazine Article

Installing low-rolling resistance tires that are otherwise costlier and noisier than standard rubber is another easy fix, with re-sculpting front fascia designs to improve higher-speed aerodynamics also a short-run possibility.

FORBES: Hyundai And Kia's 'MPG Gate' Fallout