The reset has, by this point in time, attracted media attention out of all proportion to its observable real-world impact.

FORBES: Criticism of Obama's Reset with Russia: First as Tragedy, Then as Farce

Chipmakers have been known to reset faster chips to a slower speed and install them in place of a prior-generation chip that's out of stock.

FORBES: Tangerine Flake Streamline Baby

This should be kept uppermost in mind as central bankers respond to the credit crunch coming out of the so-called subprime squeeze (which is actually a worldwide risk-premium reset).

FORBES: Magazine Article