The reservation card does guarantee that if a customer visits a Microsoft retail store or holiday store by 12:00 p.m. on October 26 and presents the reservation card, they will be able to purchase a Surface.

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When drivers reserve a parking spot with the ParkNow app on their smartphone or tablet, they receive a QR code, which they scan at the garage entrance. (The fee is charged to their credit card.) Neff said ParkNow receives a marketing fee from the garage owner for each reservation and the operators set the price.

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