According to a study by The Center for Information and Research on Civic Learning and Engagement, or CIRCLE, turnout among young voters has dropped by 13 percent between 1972 and 2000.

CNN: USC student groups steer registration drives

Now market research analysts, whose firms get paid by the companies they study, say they are learning this lesson with EMC , the Hopkinton, Mass. data storage company led by Chief Joseph Tucci .

FORBES: Play Nice--or Else!