In contrast, American companies typically spend more time on pre-development research, and then rely more on marketing.
As you might expect, the explosive growth of connected devices is having a profound effect on the marketing research industry.
That statistic comes from comprehensive research on B2B buying and content marketing that we here at CEB have just completed.
Morgan European pharmaceuticals analyst Alexandra Hauber advised investors to sell AstraZeneca shares, downgrading the stock from Neutral to Underweight, because she argues the company is likely to have raise the amount that is spends on both marketing and research and development.
FORBES: Analyst Says To Sell AstraZeneca Because It Might Raise R&D Spending
Through surveys of senior marketing executives and consumers, as well as in-depth interviews with CMOs and leading experts on marketing trends, the research sought to better understand how consumers engage with brands and how marketers define and measure that engagement.
Moreover, few CMOs are influential on marketing thought-leadership topics like social media or mobile marketing, Appinions research found.
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Samsung outspends HTC by four times on marketing, says Jeffrey Pu, research analyst at Fubon Securities in Taipei.
Sharing the stage is Brad Fay from The Keller Fay Group, a leading research agency in WOM marketing with whom we recently partnered on a comprehensive study on brand conversations.
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Based on recent research it would appear many in the mobile marketing space would be wise to integrate their marketing messages, especially this holiday season and in particular across two specific mediums.
FORBES: When It Comes To Mobile Marketing, Integration Is Key
The company is now well-placed to ramp up its expenses for marketing to lure more customers and spend on research to make its energy production more efficient.
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She harbors no motive other than to understand that process and its implications for behavior, and draws on concepts and techniques from neuroscience to inform her research in marketing.
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Capt Roberts worked at Bletchley Park, Buckinghamshire, until the end of the war then spent two years at the War Crimes Investigation Unit, before moving on to a 50-year career in marketing and research.
The challenge is building as much influence as possible over what people are saying about you, a concern that has U.S. companies now putting a third of their online budgets into their own sites, double what they spend on search-engine marketing, says ad-spending research group Outsell.
Many of these marketing events focus on wearing pink and supporting breast cancer research.
Students face decisions on all aspects of the company, including marketing, production, research, distribution and sales.
My recent research on inter-organizational trust showed a marked absence of ethics literature referenced in marketing, strategic business and economics literature which is ironic since benevolence is a core component of trust!
He has authored and edited numerous scholarly research articles on consumer behavior, and he initiated and leads the HBS program titled Taking Marketing Digital, which helps guide marketers in the fast change and drive to digital.
FORBES: Three Digital Marketing Priorities Straight From (Gasp!) Academia
While research and driving instructors attest that women often make better drivers, advertising and marketing focuses on the male driver as those who drive for the joy of it, and have historically.
Ms Harney recently took delivery of a new report on enterprise strategy by a committee chaired by Eoin O'Driscoll, managing director of Aderra, which argues not only for more emphasis on high-value-added sectors and scientific research but also for greater efforts in marketing and promotion, in which Ireland has been weak.
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She then took on the broader role of leading Xerox's global research as well as product development, marketing and delivery.
That's like Eastman Kodak putting 80% of its marketing and research and development budgets into traditional film and standing by while competitors cash in on the explosion in digital photography.
Clark, who has expertise in drug marketing and manufacturing, will probably have to lean very heavily on Merck's research chief, Peter Kim , to find new drugs to fill the company's ailing pipeline.
That's like Eastman Kodak (nyse: EK - news - people ) putting 80% of its marketing and research and development budgets into traditional film and standing by while competitors cash in on the explosion in digital photography.
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
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