In recent research on the Evolving Workforce which surveyed more than 8, 000 respondents worldwide, 60 percent of workers around the world would enjoy work more if they had a say in their workplace technology.

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The authors draw on earlier research on electric cars and hypothesize that consumer preferences are evolving along with technological change.

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Research conducted by Evolving Strategies in June already showed that the War on Women language backfired with independents and weak partisans.

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