It is based on recent research into the psychology of flourishing (so called positive psychology), consumer behavior research, experiences and research about the diet industry and weight loss, my 25 years clinical experience as a psychologist and psychoanalyst, and well over a half-century of experience eating.

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"The growth in electronic purchases is a bonus for Wal-Mart as they generate high-average tickets, " says Britt Beemer, president of America's Research Group, which tracks consumer behavior.

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"Extraverts tip more than introverts, " said Michael Lynn, a professor of consumer behavior at Cornell University who has done exhaustive research on the custom.

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People are cynical about ROI, but after years of validated research we can confidently say that loyalty-based engagement metrics are always a leading-indicator, predictive measure of consumer behavior.

FORBES: A Non-Cynical View of Return On Investment

"Tectonic upheavals in technology have affected consumer behavior, and it's happened so quickly, " says Alan Wurtzel, president of research at General Electric Co.

WSJ: No Longer 'Must-See TV'