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Modern climate scientists, by contrast, usually see geoengineering research as niche, if not fringe, stuff.
ECONOMIST: Geoengineering
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Academics can develop and share code within their niche research area, and as a result the entire community benefits from their effort.
FORBES: How Data Science is Shaping Social Science
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Tim Harcourt, an economist at the University of New South Wales, believes that the motor trade can prosper without state handouts as it shifts from the mass manufacture of yester-year to the niche research and development industry.
BBC: Australia car industry seeks revival amid slowing sales
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Nokia's Ovi portal is the launch pad for its offerings, and BlackBerry maker Research In Motion (RIMM) has carved out a niche with e-mail, and is branching into multimedia.
ENGADGET: Sony Ericsson's PlayNow Arena: 1 million, DRM-free songs on Monday
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While Apple owned just 5.4% over the overall handset market during the second quarter of 2010, according to market research firm IDC, it grabbed 18.5% of the smartphone niche during that perieod, Strategy Analytics figures.
FORBES: Apple And Samsung Race Past Nokia To Become Top Two Smartphone Vendors
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Charles Schwab has created a niche in the highly competitive industry by providing one of the best research services to its customers.
FORBES: Chuck Looks To Be Worth A Jackson
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Such factors "have all worked in favor of Samsung creating a niche in India, " says Katyayan Gupta, an analyst with Forrester Research Inc.
WSJ: Apple Acts to Crack India Market for iPhone