"Government and research councils' funding wants you to test hypotheses and produce very specific, short-term high-impact results, " said Chris Newman, one of the researchers from the university's Wildlife Conservation Research Unit (WildCRU) who will be making the presentation.
Monitor social media conversations using a tool like Monitter.com or SocialMention.com and supplement that listening research with actionable decision-making research which gives you the data you need to prove or refute your hypotheses.
Experts have a number of hypotheses as to why anxiety and heart disease may be linked, though the new research can't confirm that anxiety -- not some other factor -- is the cause of heart disease and heart attacks in the study.