Discourage others from attempting to rescue you, as without the proper equipment they could become stuck too.

BBC: Dorset mud warning after four people get stuck

Surely there is someone, somewhere in the TV news business who can rescue CNN from 20-year ratings lows without turning it into a Fox News clone.

FORBES: 'CNN Needs New Thinking,' Says Departing President. 'Duh,' Says Everyone Else.

Mr Brown is also under pressure from his own supporters not to come to Mr Blair's rescue without getting what he wants in return, as he has done in the past.

ECONOMIST: Tony Blair