Then there are combo sites where you can adopt a fake user name but one that is tied to strong reputation systems.
On regulation facing collaborative consumption companies, Shelby Clark, founder of RelayRides, said reputation systems in sharing economy can help with trust, verification of identities and other goals of regulation.
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How these systems employ reputation will be the determining factor in the success of any IPS solution.
To emulate Unisys and IBM and establish legitimacy as a "solutions" seller, Nyberg must shake NCR's reputation for pushing only its homegrown technologies, operating systems, hardware, software, the works.
Cisco Systems is looking to enhance its global recognition and reputation as a first-time sponsor of a major sports event.
Now reputation is beginning to be used to improve the effectiveness of Intrusion Prevention Systems (IPS).
"Western institutions tend to go with big names who have been working with them and have built up a reputation over the past 15 or 20 years partly because their risk management systems require them to do so, " explained Humayon Dar, chief executive of BMB Islamic, a London-based consultancy.
Mr Jobs had a reputation as a control freak, and his critics complained that the products and systems he designed were closed and inflexible, in the name of greater ease of use.
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The adoption of clever information-technology systems to improve logistics and streamline purchasing has been particularly sluggish, despite corporate Japan's reputation for technological prowess.
Latterly its reputation has improved, although its decision to drop the Saudi Arabian aspect of a corruption case against BAE Systems saw it widely criticised, because it was seen to be buckling under pressure from the then government of Tony Blair.
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