Founded by veteran entrepreneur Rod Turner, who established a quality reputation as a marketing innovator back when b usiness software was delivered in boxes with manuals, START.ac seems to be something of a micro venture capital firm.
"Entrepreneurs worry far too much about harming their company's reputation when they don't have a reputation to harm, " says marketing consultant Al P.
For a private company, marketing a service and a brand, reputation is all.
In 2008, with full support from NBC Universal and personal support from her husband, she applied to Columbia Business School based on the reputation of their administration, student-body and marketing curriculum.
My firm, Temin and Company, a boutique management consulting firm of 12 people, is focused on providing world-class marketing and media strategy, crisis and reputation management, thought leadership, and leadership communications (speaker and media) coaching.
He also said he spends less time on design and marketing than Mr. Jobs, who had a particular passion and reputation for micromanaging those functions.
Jim Farley -- Ford's new group vice president for marketing and former Toyota up-and-comer brings a stellar reputation to one of the toughest jobs in America: convincing consumers to consider buying a Ford again.
Having been stung by the tiny pests, I couldn't believe some marketing genius could get away with naming any product after an insect with such a bad reputation.
"Chalk it up to effective marketing, " said Michael Greeson, president of the Diffusion Group, of Apple's green reputation.
Eric Kim , who made his reputation at Samsung by taking the Korean giant from a cheap copycat to a Sony competitor and is now pulling the marketing strings at Intel, studied the success of Centrino, the now ubiquitous wireless chips that were marketed heavily starting in 2003.
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