An IP reputation service, once the NASDAQ site had been identified as compromised through either publication or detection by continual IPS reputation evaluation, would have given system administrators early warning of the attack.

FORBES: How reputation services enhance IPS

Reputation would be everything for an evaluation agency: if seen as a tool of industry no one would believe its assessments.

FORBES: End the FDA Drug Monopoly: Let Patients Choose Their Medicines

But if industry wants to shine up a reputation dimmed by suspect behaviors of some of its own, voluntarily turning to independent evaluation and reporting of transparent data sets is one step toward polishing away some of that tarnish.

FORBES: How Can Big Pharma Restore A Reputation?