Since new models are produced every year, more than any other product it represents its time.

ECONOMIST: Car design

The current rate of 8.5% represents its lowest point at any time in the past three years.

FORBES: Are Your Employees Getting Happy Feet?

RapiScan's technology has been around for about five years, but its deal with America's TSA represents the first time it is being sold for public use.

FORBES: Airport Security

This represents the first time that a cable operator will make its entire video on demand (VOD) library available via a retail DVR and TiVo Premiere will become the first retail product to fully integrate a cable VOD service, along with linear television and broadband content accessible through TiVo's user interface and intuitive search capabilities.

ENGADGET: Cox to offer retail TiVo Premiere DVRs next year, first with cable VOD & Amazon, Netflix access

The new price, the first time the company has ever raised its rates, represents a 20% increase, which will likely have a significant impact on the revenues of the moneymaking service.

FORBES: Microsoft Raises Price For Xbox Live Gold Membership

The dramatic episode represents the first time in more than four decades that the United States has invoked its authority to isolate and quarantine people with certain infectious diseases.

NPR: Man Eluded Attempts to Control Deadly TB Strain

Its growth to 18.4% of worldwide market share during the quarter represents the first time a competitor has attained this level of share since the original launch of the iPad.

FORBES: Apple Sold 3 Million iPads In Three Days As It Aims To Win Back Buyers From Android

Facebook Home hardly represents the first time a company has taken the core of Android and extended it into something to call its own.

ENGADGET: Switched On: Extreme takeover, Home edition