Federal inspectors would be needed to analyze and file reports on the results, and to recommend litigation against any building that tended to the aubergine or lavender.
Plus brands and businesses will get periodic progress reports in a matter of speaking, which will help them analyze and understand their audience better.
But they do have a lot of information to help them make investment decisions (including reports from analysts who do gather substantial information about a company, analyze the data, and then suggest prospects for the future).