Indeed, profits of those 188 companies reporting to-date in the MSCI World Index have beaten forecasts by nearly 9%!

FORBES: The Real Reason Stocks Keep Rising

If one wants to play earnings season, as many do, immediate (pre-reporting date) plays like Lilly are supported by higher statistical probabilities than could be achieved by waiting for the news to come out and then chasing companies that outperformed expectations.

FORBES: Eli Lilly: Can Bad Be Good?

Advanced Marketing Services, a San Diego book distributor, stopped reporting in August 2003--in advance of the date Sarbox kicked in but amid the Enron fallout.

FORBES: Correction Appended

Advanced Marketing Services (nyse: MKT - news - people ), a San Diego book distributor, stopped reporting in August 2003--in advance of the date Sarbox kicked in but amid the Enron fallout.

FORBES: Correction Appended

Such reporting is valuable, I hope, in keeping readers up to date on the nascent but fast-maturing PACE market.

FORBES: Bucking A Trend, California Residential Clean Energy PACE Program Thrives