The GOP is reportedly spending its ad money in a small number of states it considers key to maintaining power in the Senate.

NPR: Bush Tries to Bolster Burns Campaign in Montana

These contradictory stories are coming from people who have reportedly seen the phone, ad indeed worked on it.

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Some, perhaps much of that revenue, came from the blockbuster mobile ad campaign Walmart ran via Facebook for the holiday, reportedly consisting of some 50 million ads.

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