Cooper is strongly placed to leverage the growing demand for replacement tires in the high performance and ultra-high performance categories.

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For years Goodyear had chased volume, selling low-margin tires to auto manufacturers and replacement tires to the middle of the market.

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Big wheels also mean big, expensive tires that need replacement more often and give dealers yet another profit stream.

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After a one-point spike in replacement-tire market share in 2001, Goodyear brand tires slipped 1.5 points in 2002, to 15% of the U.S. market.

FORBES: Blowout!