"As smartphones replace feature phones as the norm in wireless markets throughout the globe, there will be great demand for connectivity solutions that provide dramatically lower bill of material costs without compromises in performance, " said Mohy Abdelgany, president and chief executive officer for Newport Media.

ENGADGET: Newport Media claims tiniest, lowest-power 802.11n WiFi chip yet, smartphones get a little less thirsty

Some argue nothing will replace a personalized recommendation, but with about 10 million endorsements a day, this new feature has certainly caught on fast.

FORBES: By Eve Mayer (previously Orsburn)