Third, a repeatable process must be put in place to institutionalize experimentation as a part of how the business makes decisions.

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Holup advises retail investors to not pick individual stocks but instead find a manager with a strong record of adding value for at least 10 years and who has a repeatable process.

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While they report significant progress over the past few years, most say their organizations do not have a repeatable process for extracting value from innovation and do not devote enough resources to it compared with running day-to-day operations.

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However, their success is grounded in a repeatable and disciplined process.

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Among historians of capitalism and technology, the process of engineering--a method of repeatable creation derived from the 17th-century discovery and exploitation of the scientific method--gets much of the credit for our world.

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