From this initiative, Brother developed its Landscape Printing Technology that reoriented the way color inkjet printing is done.

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The product that allowed him to keep his factories running while he reoriented the company was the low-cost Swatch.

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But when wig sales flattened in the early 1970s, Mr. Schaefer reoriented the company toward designer luggage and then jewelry and accessories.

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It has reduced its bad bank loans by more than half, and reoriented the financial and other sectors to more of a profit-driven, shareholder-conscious way of doing business.

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Those covers, reoriented by the sensibilities of Iyer's trio, will be among the highlights of his set at Newport, opening the action at the Harbor stage on Saturday.

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