Many people who lost their homes due to foreclosure have swelled the rental pool and that sucked up additional inventory.

BBC: Living in: Miami

Traditionally Coors and Anheuser-Busch have used their own pallets, but CHEP is trying to convince them that using its rental pool will save money.

FORBES: Magazine Article

Traditionally Coors and Anheuser-Busch (nyse: BUD - news - people ) have used their own pallets, but CHEP is trying to convince them that using its rental pool will save money.

FORBES: Beast of Burden

It also applies to community pools associated with private residential communities if the pool is made available to the public for rental or use.

CNN: STORY HIGHLIGHTS

The Gen Y population, or echo boomers (born 1986-2005), the largest pool of renters, is now in their prime rental years but many have found themselves jobless with no way to pay the rent.

FORBES: Dirt Poor Echo Boomers May Find Cheap Cribs In Burbs, Shun Urban Living