In the city, Ms. Rees began working for Schering-Plough, where she sold Dr. Scholl's insoles, wart removers and bunion pads an upgrade from panty liners, she says.

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However, other professions and trades have not been able to adapt so well, and business has shrunk dramatically for the nation's house removers, conveyancing solicitors, house builders and building tradesmen.

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