There's 4GB of memory and a 128GB SDD in all three, while the hybrid bucks the trend by offering a removable battery, with both the faster Core i5 and the Core i7 models coming with an extra cell bundled in.

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The company has spent most of the past year trying to break away from its core product lines, which are removable storage products for personal computers.

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The 9.3mm-thick phone comes with a 4.5-inch, 720p gapless IPS display, a 1.2GHz quad-core MediaTek MT6589 SoC, a removable 1, 800mAh battery, 8GB of built-in storage and microSD expansion.

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