You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the NBA's annual All-Star weekend--including a shoe phone, a camera shoe and a remote-controlled car shoe.
What you also learn is that Dick Lugar -- the more remote the place is and the more obscure the facility is, the bigger a rock star Dick Lugar is. (Laughter.) I mean, they love him in these places.