In 2010 a venture-backed company originally called NextEstate went public largely due to its exclusive deal with the retailer to distribute its general purpose, reloadable, branded prepaid card.
CHECK-IN AT THEATER: Members use their MoviePass app to check-in at a theater of their choice and select a movie and showtime, which unlocks their MoviePass reloadable debit card.
Greendot was one of the pioneers of the reloadable prepaid cards bringing the convenience of card-based paying online and offline to those who lacked access to credit cards or even bank accounts.