Trust is the belief or confidence that one party has in the reliability, integrity and honesty of another party.

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Yet all too often we expect determination, reliability, focus, accountability, integrity and a host of other qualities in others without first making sure we have these traits in ourselves.

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It means they want to know that state-of-the-art operations integrity programs, for both safety and reliability, are in place, that company leaders are doing what they need to do to make them effective, and that exposures to catastrophe are being identified and managed effectively.

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"Tepco (Tokyo Electric Power) should continue its efforts to improve the reliability of essential systems, to assess the structural integrity of site facilities and to enhance protection against external hazards, " the International Atomic Energy Agency (IAEA) said on Monday.

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Specifically, they preach innovation, integrity, respect for individual initiative, tolerance for honest mistakes, product quality and reliability, reward based on merit and continuous improvement.

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