"The thought centers around the release of mood-altering brain chemical, mainly endorphins, " Bryant said.

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Hearing the 007 theme song, written for the first film, Dr. No, in 1962 by Monty Norman and John Barry, is incredibly powerful in associating a mood with a James Bond release.

FORBES: 007 On The Couch

"The Road" was originally set to come out last year, and in one sense the decision to delay its release was karmically right, since (like " 2012") it addresses the current mood of nerve-jangling anxiety and doom.

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The result is far higher than anyone in the industry would have predicted a month ago, but "Mike quickly snowballed into a "Sex and the City"-type release and became a must-see "event" for groups of women in the mood for something other than "Fifty Shades of Grey.

CNN: 'Ted' lights up box office with $54.1 million