The fictional London borough of Walford, the home of EastEnders, is to be a location on the 2012 Olympic Torch Relay route.

BBC: Olympic torch relay to visit EastEnders' Walford

Shoppers use Relay by picking their food and vendor options on the Relay site and then selecting a designated pickup location and time.

FORBES: Relay Marches On Washington: Grocery Delivery Startup Gets $8 Million For Metro Expansion