One thing to note is how many of the ideas below can be linked by their desire to make the shopping experience more enjoyable, be it through speeding up payments and helping customers skip queues, providing a uniquely quiet and relaxed retail environment, or gamifying shopping by enabling customers to pay with points earned exercising.

FORBES: These 10 Ideas In Retail Innovation Will Change The Way You Shop

Participants were asked to comment on their experiences in their local area - so it wasn't a case of someone who is used to shopping in London reviewing service in our more relaxed area of the country.

BBC: Devon - Have your say: are you being served?