Aerogel turns out to have the highest relative ability of clothing to provide warmth, known as a Clo value.

FORBES: Magazine Article

The bias affects our idea of our own intelligence as measured by IQ, how we judge our ability to think, our notion of our own relative academic records, test results, health, even ability to drive a car and be popular among friends.

FORBES: The Investment News from 'Lake Wobegon'

When asked for his thoughts on Falkirk manager Steven Pressley's comments that clubs who tried to keep their accounts in the black were at an unfair advantage, Smith was keen to point out that it is all relative to a club's ability to service the debt that they accumulate.

BBC: Too much is being made of Rangers' debt - Walter Smith

Many other positive feedbacks such as the wealth effect, relative valuation methods, and the increased ability to borrow against inflated asset prices operate in financial bubbles and bull markets.

FORBES: Chaos Theory, Financial Markets, and Global Weirding

James Targett, an analyst at Consumer Equity Research, questioned Hershey's ability to buy Cadbury outright, given the relative size of the two companies.

BBC: Cadbury fights back against Kraft bid

As a customer, he was delighted with not only the attention that Huawei gave to him, relative to his more familiar Western suppliers, but also their willingness and ability to respond quickly and completely to his needs.

FORBES: Made in China: Smarter Companies?

Based on sheer size, MNOs will always gravitate toward consumers, but operators hold a more significant advantage in the enterprise relative to OTT players such as Apple, Google and Skype due to an ability to own the network.

FORBES: The Time Is Now For Mobile Operators To Monetize LTE

But as prolific as the NFL has become in its ability to divert eyeballs to televisions, there are substantial differences in the relative popularity of its 32 teams.

WSJ: Dallas Cowboys Are NFL's Most Popular Team

His challenger, Mr Reinfeldt, had relative youth on his side (41 to Mr Persson's 57), an affable demeanour and a canny ability to hear and understand voters' concerns.

ECONOMIST: Out with the Social Democrats, in with the Moderates