In 1999, it typically cost a several million dollars and several months to implement new business software like a Customer RelationshipManagementsystem from Oracle.
Anyone with a good customer relationship or contact managementsystem will likely want to bring their contacts and calendar down to their device to look at offline.
Before Yesware, sales people would get hectored by their bosses to type into the corporate Customer RelationshipManagement (CRM) system the status of their sales calls.
This experience taught me what it feels like when a small business owner is looking for the right hosted Customer RelationshipManagement (CRM) system for his business.