Further, The Times recently ran an article on the definition of public relations being updated to take the internet into account.

FORBES: Shame on The New York Times

They began the deposition by proffering to him a multi- paragraph definition of the term "sexual relations" that they intended to use in questioning him.

CNN: Transcript: White House Counsel Ruff's opening statement

The intention of this article is not to criticize the public relations firm but it is meant to remind all of us that social media is, by definition, building relationships through conversations.

FORBES: Do-It-Yourself Social Media