Akamai's Hyperconnected Living Room concept demoed here at NAB aims to enhance the dual-screen experience by both pushing out on-demand movies and other streaming content and bringing relatedinfo to your slate, exactly when you'd expect to see it.
It does a far better job than Google's video search at pulling up the exact episode you want and provides a lot more info about each show, its characters and related content.
The software has the intelligence to determine how data in one source (like customer names) are related to data in another (like customer transactions) and to reformat info to reconcile presentation differences (like a middle initial).