Our greatest fear is that if the business fails this regressive stage will become permanent.

FORBES: 3 Keys to Competing

It is not change per se that people fear but more specifically they fear that the regressive stage will become permanent.

FORBES: 3 Keys to Competing

As a result, we try to ring out the risk by looking for an evolutionary change model that skips over the regressive stage.

FORBES: 3 Keys to Competing

However we must be prepared for a regressive stage where we initially make less money and have less fun than we did at our old job.

FORBES: 3 Keys to Competing

The reason why all those accounting system sales reps vying for our business never got a sale is that they never addressed our fear of the regressive stage of change.

FORBES: 3 Keys to Competing