Nevertheless, without the confusion regarding Credit Suisse and Exide Industries, there simply was not enough good news to counteract the large earnings miss and explain the rally.

FORBES: Press Confusion Leads to 15% Rally in the Wrong Stock

For its social currency impact study, Vivaldi surveyed more than 5, 000 consumers in the U.S., U.K. and Germany regarding perceptions of 60 brands across 19 industries and their social behaviors.

FORBES: Subway, Google And Target Are Top Brands For Social Currency