The article makes a larger point, however, one that many marketers would echo as they reflect on the dollars spent following purely demographic lines.

FORBES: Emotion Is Always In Fashion

Goldman CEO Lloyd Blankfein said in a statement third quarter results reflect solid performances across the firm's business lines.

FORBES: Magazine Article

To arrive at their 2004 revenue estimate, the companies' well-paid advisers seem to have examined historical growth rates at both companies, interpolated them into the future and whacked 4.5% off the total to reflect the inevitable loss of business that occurs as two companies trim sales forces and eliminate product lines.

FORBES: Compaq, HP Try Painting Rosy Picture