Western medicine has no cure for dengue, relying instead on pain relievers and fever reducers.

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The marketers and the activists are dealing with new groups of people, known as meat-avoiders and meat-reducers.

BBC: The rise of the non-veggie vegetarian

Mintel categorises 23% of the population as meat-reducers, people attempting to eat less meat, probably mainly for health reasons.

BBC: The rise of the non-veggie vegetarian

Well, the rise in the number of these stolen pollutant reducers is tied directly to the rise in prices of precious metals.

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You might set different filters on your Choice Reducers to tune them against the Tyranny of Choice, the notion that too many items on offer freeze our ability to choose.

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Fever reducers such as acetaminophen (Tylenol) or ibuprofen (Advil and Motrin) can help, but remember to avoid aspirin, which can cause a serious illness called Reye Syndrome in children with a viral illness.

CNN: 5 ways to protect your child in flu season