There was a red cloth wound around the tower, and Sopheng said that the cloth showed that this was a living temple where locals came to leave their offerings and to ask the gods to answer their prayers.
It also was evidence that, in this era of the social Web, fashion designers and retailers are no longer operating in an ivory tower or for solely the red carpet.
Children's BBC presenter Angellica Bell and Channel 4 chat show host Graham Norton pushed a "red nose" plunger to light up the tower on Friday evening.
Striking views of lower Manhattan and the nearly completed 104-story Freedom Tower may peek through from across the harbour, but Red Hook feels a million miles away.